Customer Profiles

Bracketing your audience is the first step. Let my experience in personna creation benefit your marketing efforts by helping your content to become more targeted!

A promotional graphic for Valley Irrigation titled "Identifying Customers Through Buyer Profiles" featuring six circular photos of smiling men, with text encouraging use of buyer profiles on smartphones or tablets, and the Valley Irrigation logo.

The Atlas Project →

Profile page for leader Larry, featuring his photo, key traits (meticulous, confident, organized, in charge), a quote ('Go first class or go home'), his age (62), vehicle (Ford F150 King Ranch Edition), and clothing (nice jeans, tucked-in collared shirt, nice shoes or boots). It includes sections with his background, motivations, and frustrations.
Infographic with photos of a family, nearby operators, an agronomist, and a banker, explaining how a person spends his day on a farm, and tips on how to get his attention and topics to discuss.
A profile sheet for Techie Tom, a young man with a light blue button-down shirt with a pattern, standing in front of a red farm tractor, holding a tablet, smiling. The sheet contains his description, motivations, and details about his personality and preferences.
A business document with the headline 'WE'RE PROUD TO BE A LEADER.' and additional text explaining the importance of understanding customer profiles, with the Valley logo at the bottom.
A detailed infographic about a person called Harry, focusing on his key influencers, daily activities, and topics to discuss, with images of farmland, newspapers, and a 'For Sale' sign.